Square Website Redesign

I was the lead writer on a website redesign exercise to improve the design system for Squareup.com. I partnered with designers and writers across the organization to develop a winning concept that has outperformed the previous system. The Fly-by is designed to let busy business owners quickly digest information and get back to their day-to-day. I authored the first set of product pages and created a framework for other writers to implement all subsequent pages.