ABOUT ME

I'm a words person.

I have 12+ years of professional experience helping brands reach customers through editorial storytelling, content strategy, and product copy. I'm currently working to earn my Masters degree in Creative Writing.

Here are a few things I can help you with:

Define a brand voice, create editorial style guidelines, and fiercely defend them
Build and manage a team of writers (and edit their work to greatness)
Develop a content strategy that's rooted in customer insight
Produce and direct video content — scripted or documentary
Write with clarity and conviction across any medium

University of San Francisco

San Francisco, CA

2024-present

Master of Fine Arts Candidate, Fiction

Square

San Francisco, CA

2021-2025

Creative Director

Manage a team of 5+ writers

Develop creative vision for multiple product categories, including Banking and SaaS

Lead high-level creative projects from concept to launch, including Square website redesign, launch of Square Credit Card, and more

Lyft

San Francisco, CA

2015-2021

Content Strategy Lead

Manage a team of writers

Own high-impact projects from concept to execution, which includes leading brainstorms, developing copy for creative deliverables, including digital, social, advertising, video scripts, and long-form editorial

Work closely with art directors, brand designers, product marketers, brand strategists, and others

Fiercely protect and co-own Lyft’s brand voice-and-tone

Freelance Writer

2013-present

Led conception and production of original content for digital marketing campaigns, including research reports, ghost writing for executives, and in-depth white papers

Radius

San Francisco, CA

2013-2015

Sr. Content Marketing and Social Media Manager

Built and led Radius' content marketing and social media team

Directed social media strategy that grew Twitter following (600%) and engagement (300%), organic Facebook reach (200%), and LinkedIn engagement (2500%)

Launched and managed Radius blog to reach 10,000+ monthly unique visitors within 2 years and ~500 subscribers within 3 months

Recognized as top content marketing innovator on Skyword’s list of 25 Enterprise Software Content Marketers to Watch

InsideView

San Francisco, CA

2010-2013

Copywriter

Owned InsideView corporate blog and managed network of freelance contributors; increased readership 225% in 6 months, increased reader to qualified lead conversion rate to 30%

Organized and maintained InsideView’s editorial calendar

Wrote demand generation content that generated thousands of leads

Education

University of San Francisco, MFA in Creative Writing [in progress]

University of Southern California, BA in Creative Writing, Minor in Business

Hellos welcome