Lisa
Fugere
ABOUT ME
Lisa Fugere is a brand and fiction writer based in San Francisco. She admires brands that care about customer experience, and loves Shirley Jackson’s books more than most. Her brand work centers real people’s stories, and her fiction tends to relate to reproductive justice. She is one of those awful people who genuinely enjoys running—probably an appreciation of suffering related to being a writer.
University of San Francisco
San Francisco, CA
2024-2026
Master of Fine Arts, Creative Writing
Editor-in-Chief, Invisible City literary magazine
Square
San Francisco, CA
2021-2025
Creative Director
Managed a team of 5+ writers
Developed creative vision for multiple product categories, including Banking and Software
Led high-level creative projects from concept to launch, including Square website redesign, launch of Square Credit Card, and more
Lyft
San Francisco, CA
2015-2021
Content Strategy Lead
Managed a team of writers
Owned high-impact projects from concept to execution, which included leading brainstorms, developing copy for creative deliverables, including digital, social, advertising, video scripts, and long-form editorial
Worked closely with art directors, brand designers, product marketers, brand strategists, and others
Fiercely protected and co-own Lyft’s brand voice-and-tone
Freelance Writer
2013-present
Led conception and production of original content for digital marketing campaigns, including research reports, ghost writing for executives, and in-depth white papers for brands including Giga AI and Tend Bank
Radius
San Francisco, CA
2013-2015
Sr. Content Marketing and Social Media Manager
Built and led Radius' content marketing and social media team
Directed social media strategy that grew Twitter following (600%) and engagement (300%), organic Facebook reach (200%), and LinkedIn engagement (2500%)
Launched and managed Radius blog to reach 10,000+ monthly unique visitors within 2 years and ~500 subscribers within 3 months
Recognized as top content marketing innovator on Skyword’s list of 25 Enterprise Software Content Marketers to Watch
InsideView
San Francisco, CA
2010-2013
Copywriter
Owned InsideView corporate blog and managed network of freelance contributors; increased readership 225% in 6 months, increased reader to qualified lead conversion rate to 30%
Organized and maintained InsideView’s editorial calendar
Wrote demand generation content that generated thousands of leads
Education
University of San Francisco, MFA in Creative Writing
University of Southern California, BA in Creative Writing, Business
Hellos welcome