Lyft x LeBron James

Too many teenagers don't have a way to get around their city. A bike can open their world. Lyft partnered with LeBron James and his athlete empowerment company, Uninterrupted, to give one-year bikeshare memberships to thousands of young people across the US. By donating to the Y in the Lyft app, anyone could join in to help more young people access bikeshare. The project was a part of LyftUp, an initiative to make transportation more affordable and accessible to the people who need it most. I was the lead copywriter on all content for our LeBron James partnership, as well as the launch of LyftUp.